Home Food Allergies Editorial: Exploiting Meals Allergy symptoms for Revenue

Editorial: Exploiting Meals Allergy symptoms for Revenue


To not be outdone by the sheer tone-deafness of Uber Eats — whose Tremendous Bowl business wanted to be edited on the final second earlier than it aired — the dolts behind this product have determined to go all in on deriding the meals allergy neighborhood of their quest for income.

By selling their Epi Pen Peanut Butter Ale, the corporate made a aware resolution to leverage the consternation generated by the Uber Eats fiasco to generate buzz for his or her product. Each can they promote is a poke within the eye to each meals allergy sufferer.

As such, we refuse to assist them of their quest by publicizing the corporate’s title and we advise different shops likewise to omit it from their reporting. That mentioned, we urge you to make use of this hyperlink to inform them what you consider their ploy in a discreet, direct method that won’t generate publicity for them.

We additionally name on Mylan/Viatris, entrepreneurs of the EpiPen epinephrine auto-injector, to step up for the meals allergy neighborhood — one they’ve profited tremendously from through the years by using abhorrent enterprise practices themselves — to guard their trademark and guarantee it’s not ever used on this method.

Each time meals allergy symptoms are mocked within the business world, the hazards of the illness are minimized within the eyes of most of the people. This should finish.

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