Home Food Allergies Kimberly Chamberland, CEO of Massive Mountain Meals — Nope, Cannot Eat That...

Kimberly Chamberland, CEO of Massive Mountain Meals — Nope, Cannot Eat That Both


I had the pleasure of talking with Kimberly Chamberland, co-owner and founding father of Massive Mountain Meals, a Vancouver-based producer that produces plant-based and allergen-free meals. Based in 1987, Massive Mountain Meals prides itself on using actual and contemporary components in all of their merchandise. Every merchandise is licensed vegan; gluten-, nut- and soy-free; and non-GMO verified. Moreover, the corporate is female-owned and the workforce is 90% feminine. Naturally, I used to be keen to talk with Kimberly and study extra in regards to the superb work that her firm is doing for the meals allergy group. Take a look at our chat beneath:

Q: Are you able to give me a bit of background on Massive Mountain Meals? How and why it began?

A: I used to be raised within the meals business. My grandmother all the time had massive steakhouses again in LA throughout the Hollywood period. Then, my mother was a part of the entire revolution —  lots of her buddies had been being shipped off to the Vietnam Warfare — and she or he simply grew to become rebellious. Every part that needed to do with fancy steakhouses, my mother was the other, so I used to be raised a vegetarian. She opened up a number of diners, and she or he had a vegan/vegetarian catering firm. So, as soon as I graduated, a buddy of hers had an organization referred to as Merely Great Meals — he was delivering tofu sandwiches, granola, and so forth. Complete Meals didn’t exist again then. There have been mom-and-pop well being meals shops, and he would make lots of merchandise in the future and ship them the following day. He determined he needed to promote the enterprise, so my mother stated to me, “You could have all the time been gifted with meals. It’s what you recognize.” So I purchased his firm at 20 years previous. It was a really distinctive scenario — the kitchen was shared with an Italian gentleman who invented frozen pizza. He was rising, exploding and getting mainstream grocery shops, and it impressed me. So, I began going after that market. On the identical time, I believed I’d be sensible and open up a restaurant. So we opened a restaurant in Kitsilano, and it was all vegetarian. I named it Wholesome Horizon Meals. I had my restaurant within the entrance and did wholesale out the again door. 

I went to Safeway with all of my merchandise, and I instructed them I’d assure all of the gross sales for a shot, they usually [gave me that shot]. There was a veggie canine, however there wasn’t a veggie burger at the moment. My [restaurant] menu had 15 various kinds of veggie burgers, so [our Safeway rep] was like, “Why don’t you do one thing that has a shelf life as an alternative. Simplify your life.” The unique Mountain Veggie Burger was invented, and it was a mainstream grocer that inspired me to do this. So, at that time, it was strictly a veggie burger. It had nothing to do with allergens. I wasn’t political about soy. I finally bought the restaurant and centered on wholesale. 

About six years in the past, my daughter Jasmine graduated from enterprise college. She went and acquired a job, and I simply began fascinated about it — she has a lot to offer, she’s such a superb younger girl, and she or he’s recognized the enterprise since delivery. So I supplied her the chance to return and be a part of forces at Massive Mountain. 

Q: I do know your merchandise are plant-based. Are you able to discuss in regards to the choice to additionally ensure that they had been nut-, soy- and gluten-free?