As soon as once more, activism on the a part of the meals allergy group has compelled a enterprise to take motion.
As we reported final week, the Playalinda Brewing Co made the uniquely dimwitted determination to market a beer they named “Epi Pen Peanut Butter Ale”, an overt slap at everybody with meals allergy symptoms. This after the debacle that compelled Uber Eats — which deliberate to make gentle of a person struggling full-blown anaphylaxis — to edit their Tremendous Bowl industrial earlier than it aired through the recreation.
We offered a way for our readers to ship Playalinda emails expressing their outrage on the naming of the product, and we’re pleased to report that our collective motion was efficient in waking Playalinda from their collective stupor.
We obtained this message from the corporate on Thursday:
Expensive Snack Safely, Thanks a lot for sharing our label with the allergen group and inspiring them to succeed in out and sharing their considerations, we fully perceive and wish to guarantee you that our intention with the identify 'Epi Pen' was by no means to make gentle of allergy symptoms. Our youngest little one has a extreme peanut/tree nut allergy, and within the 5+ years of us brewing and canning this beer, we really feel that we've got managed to coach and supply data about this life saving gadget to a lot of our non-allergy affected pals who had been beforehand not accustomed to it in our group/faucet room (which is the one place this beer was offered). We deeply worth the security and well-being of all our friends, our family, and all those that battle with allergy security of their daily lives. We actually apologize that it has triggered any offense as that was by no means our intention. We sincerely respect everybody sharing their suggestions, and we've got taken their enter below advisement and eliminated this beer identify from our lineup. Once more, thanks for encouraging everybody to succeed in out to share their perspective. Regards, Playalinda Brewing Co.
We thanks, our readers, for becoming a member of us within the effort to proper this incorrect.
As soon as once more, this incident exhibits that activism by our group can — and does — impact change for the good thing about all.
Sincerely,
Dave Bloom
CEO, SnackSafely.com
Editorial: Exploiting Meals Allergy symptoms for Revenue
